Once again, we turn our attention to the publishing market and the trends shaping the upcoming cycle. For authors, understanding what readers are buying is invaluable—particularly in non-fiction, which must tap into the mood of the times. That said, a book can also spark a global trend, unleashing a new concept and capturing imaginations in unexpected ways. The “Let Them Theory,” for example, demonstrates the power of fresh ideas, amplified by podcasters, social media, and ce

Should you plan a book? In my view, there is only one answer: yes. If you want to publish, writing with intent matters. In non-fiction, planning is especially critical. You will know exactly what belongs in your book, how the chapters build, and what material sits where. That outline becomes your proposal and, later, your compass for the entire manuscript. Many writers assume novels are different. They aren’t. In fiction, your plan becomes your plot.